IMPORTANT UPDATES

• Program (Simple version is here) Last updated March 22, 2013
• Conference Venue: History Building (200), Room 305, third level
• Access from Palo Alto Caltrain Station to Conference Venue (1.1 miles, 1.8 km)
  • By walk (23 min)
  • By bus (13 min)
• You can check the locations of the conference venue, coffee shops, reception places, and a parking information from Google Maps.

A DESCRIPTION OF THE SYMPOSIUM

Shikake is a Japanese word that represents physical and/or psychological trigger for implicit or explicit behavior change to solve problems. The aim of this workshop is to gain a holistic understanding of Shikake, i.e.:

• Shikake principles
• Behavior change triggers
• Sustained behavior change
• Case studies
• Approaches to design simple and complex Shikake

The merits of Shikakeological approach are summarized as four points; low expertise, low cost, wide range of target users, and long term continuous behavior changes. Developing a Shikake can be easier and less expensive than developing complicated engineering mechanism. These advantages allow people to use the Shikake approach to address immediate problems without requiring specific expertise.

Another Shikake objective is to induce spontaneous behavior. When people feel controlled or forced by someone or something to do something, they never do that again. On the other hand, if people desire and enjoy changing their behavior, they would do it repeatedly. Shikake aims to change behavior through a continuous engagement and transformation process.

The goal of Shikakeology is to codify the cause and effect of Shikake cases from physical and/or psychological points of view, and to establish a Shikake design methodology. To achieve this goal, this workshop invites Shikake studies to share the knowledge, methods, experiments and findings that demonstrate triggers that motivate people and lead to behavior changes.

The fundamental research of Shikaleology is deeply related to Artificial Intelligence topics through: 1) interaction design of embodied-, situated-, and behavior-based intelligence, 2) definition of Shikake ontology and knowledge representation; 3) codifying Shikake cause and effect, and 4) formalizing intelligent and adaptive Shikake algorithms for reasoning, planning, and learning. Shikake can be viewed as an intelligence amplifier for new Artificial Intelligence platforms.

A SHIKAKE EXAMPLE

We are surrounded by various things that are visible and/or hearable but not being recognized. However, a Shikake can make people aware of them. A cylinder in the below pictures is located beside a pathway at Tennouji Zoo in Japan. By observing the passers-by near the cylinder, we found that many people, especially kids, were interested in, approached to, and looked into the cylinder, and eventually found something interesting beyond the cylinder and enjoyed the discoveries. The looking people themselves also becomes a trigger to attract others.

This is an example of easy, primitive, and cheap but powerful Shikake. Carefully looking around the world, we can find many Shikake examples that change our consciousness and behavior.

SPECIFIC AREA OF INTEREST

The workshop aims to bring together researchers and practitioners who focus on Shikake design. We expect to encourage and exchange ideas and perceptions through the workshop. Topics of interest include, but are not limited to:

• Artificial Intelligence for behavior change
• Artifact Design for behavior change
• Psychological Design for behavior change
• Affordance for behavior change
• The Fun Theory for behavior change
• Nudge for behavior change
• Game Mechanics for behavior change
• Persuasive Technology for behavior change
• User Experience Design for behavior change
• Marketing for behavior change
• Case studies of behavior change

We invite papers that present new approaches to behavior change which are related or contribute to the study of Shikake. Case studies of behavior change and innovative new Shikake concepts are welcome. The evaluation criteria of submitted papers will include: statistical verification, creativity, and applicability.

KEYNOTE SPEAKERS

• Prof. Hiroshi Ishiguro
  Professor of Department of Systems Innovation, Osaka University
  Group Reader of ATR Hiroshi Ishiguro Laboratory

	Titie: Possibilities of Tele-operated Androids
	Abstract: Android is not fiction anymore. The tele-operated androids developed in Osaka University and ATR are working in several real situations. Especially, Geminoid that is a copy of myself is giving lectures in conference instead of me. This talk introduces a series of androids and discusses on the philosophical questions. (Note: Prof. Ishiguro's keynote presentation will be held via Skype.)

• Prof. Jeremy Bailenson
  Associate Professor of Communication, Stanford University

	Titie: Virtual Reality, Embodied Experiences, and Environmental Behavior Change
	Abstract: In this talk, I will discuss a line of research that leverages embodied experiences--immersive, multi-sensory, perceptually rich forays into virtual worlds. Specifically I will review research designed to viscerally connect the causes and effects of environmental actions. By putting people in simulations that highlight their impact on the environment, we have created a unique tool to change decisions regarding energy and resource use. For example, forcing those who use non-recycled paper to cut down virtual trees results in less paper use subsequently in the physical world. We discuss theoretical explanations for this work as well as a number of successful applications in other environmental domains.

ORGANIZERS

Naohiro Matsumura
Graduate School of Economics, Osaka University
1-7 Machikaneyama, Toyonaka, Osaka, 560-0043 JAPAN

Renate Fruchter
PBL Lab, Department of Civil and Environmental Engineering
Stanford University
Stanford, CA 94305

SCIENTIFIC ADVISORY COMMITTEE

Akiko Orita (Keio University)
Asako Miura (Kwansei Gakuin University)
Chikahiro Hanamura (Osaka Prefecture University)
Hikaru Yamamoto (NYU / Seikei University)
Kumiyo Nakakoji (Software Research Associates, Inc.)
Mark Nelson (Stanford University)
Masaki Suwa (Keio University)
Mitsunori Matsushita (Kansai University)
Toyoaki Nishida (Kyoto University)
Yukio Ohsawa (The University of Tokyo)

IMPORTANT DATES

• October 5, 2012 October 19, 2012 - Submission of extended abstracts (more than 400 words).
• November 2, 2012 - Notification of acceptance/rejection.
• January 18, 2013 - Submission of camera-ready papers (6 pages maximum).
• March 1, 2013 - Registration deadline.
• March 25-27, 2013 - Spring symposium dates.

CALL FOR PAPERS

Interested participants may submit your extended abstracts - more than 400 words in PDF format - to .

AAAI will sends the authors of accepted papers the instructions on how and when to prepare the technical reports notes. AAAI symposium authors are required to use the AAAI style files to prepare their papers (http://www.aaai.org/Publications/Author/author.php). Electronic versions of abstracts and papers will be asked to submit via the AAAI web site (the site will be announced later from AAAI).

Note: the symposium papers will be part of the AAAI Technical Report Series.